The Queen Does Tech How to Get All the Financial Benefits of Online Marketing Without Driving Yourself Crazy Because Queens shouldn’t have to learn how to speak techno-babble just to get an online presence that makes money. I know some phenomenal businesswomen with really savvy marketing chops. They know how to get their message out, attract the right people, and make serious money. Ask them to pull off the same feat online, though, and those same smart, successful women look a little uncertain and uncomfortable. So I started to ask myself why. 1. Why did these very intelligent, marketing-savvy women flounder when it came to using technology to promote their businesses? 2. Why were they allowing themselves to lose so much money when they could be sharing their creative brilliance with a whole new world of people online? 3. Why is technology such a problem? You know what they say: if you want to know the answers, you have to ask the questions. So I gathered a whole group of these queens of business around me and asked them what was holding them back from using technology to achieve even bigger and better heights of brilliance? I thought I knew the answers. Turns out, I was pretty close to right. Here’s what I discovered: You’re feeling a lot of pressure to get an online presence, but no one is willing to slow down and explain it to you in terms you understand. Everyone assumes you already know how to do it – and if you’re even a step behind, no one will help you catch up. You’re feeling lost and overwhelmed by the glut of tech options available to you. You don’t know where to put your energy first and you don’t want to waste time on things that won’t work. You’re sick of sitting at your computer day after day feeling confused about something that seems simple to other people – people who aren’t nearly as good at their industry as you are at yours. You’re exhausted from trying to get the attention of new clients who would benefit from your work – because they’re only looking online, and you’re not there. You hate that you’re not seeing results instantly from all the money you’re pouring into new technology – when you invest that kind of cash, you expect results! You’re tired of trying to figure out everything yourself. You feel like you’re trying to learn a foreign language – and you’re not even sure that the foreign language is going to be useful to you in the places you’re going. You don’t want to force people to look for you online. You want them to seek you out and get excited about what you do without you having to spend all your time in front of a computer. You’re irritated with all the tech people who are trying to make you look like everyone else. You want your own unique and creative approach to shine through online just like it does in person. You want all of this tech gobblety-gook translated into simple, understandable terms that you can understand. You’re pretty sure it doesn’t have to be as complicated as the tech people are making it. You want an easy-to-understand system that you feel comfortable working with. Oh, and if it could be easy to hand over to someone else when you need a little extra guidance, that’d be good too. You want to know which strategies you should be using for your business, your personality, your creative ideas. You want someone to figure out which tech options you should pursue, and which ones you can bypass no problem. You want tech to work for you – instead of you having to work your butt off to get tech. This made me a little sad and a little happy at the same time. On the one hand, there are a lot of brilliant women out there getting their creative brilliance stifled just because they don’t have the time to figure out all this computerese! That seems like such a waste of their vision. On the other hand, I knew I had the experience to help them get past this problem and start sharing their unique ideas with even more people than they already are – and I knew just where to start. I was going to create an innovative program for all those business queens out there who want to stop working like drones all the time and start basking in the glow of adoration people flocking to them online. We’d banish technobabble and computerese and any language at all but plain old English. Over-thinking, over-editing, and perfectionism would be strictly prohibited. And at the end of the day, you’d have the amazing online presence that reflects your true inner self – the part of you that makes your business unique, special, and worthwhile to so many people who need your help. Here’s what I keep seeing (and what I want to stop happening to you) You’ve been spending months or even years trying to figure out how to market online. You don’t want to sound like everybody else and you definitely don’t want to sound like those scam artists who litter the internet. You hate all of that. You hate the icky-sounding marketing copy, the manipulating, and the empty promises. You got into business because you wanted to help people, not trick them! When you found out about all the opportunities to interact with new people online you were excited. You could reach out to lots of new people who needed you, and that sounded pretty great. At the same time, you were quickly finding out just how hard it was to use all this new technology. You got frustrated with all the computerese people were spouting at you. You got overwhelmed when it seemed like there was a new tech thing to master every other week. And you’re not even sure what all of this is supposed to be doing for your business. You don’t have a plan and you don’t understand how this works well enough to make one. You may even have managed to work with some of this new technology. You got a website. You’ve done an email blast. You tried an ezine. None of it seemed to work as well as other people said it would. You started to think you were doing it wrong. That maybe something was wrong with you. Maybe you weren’t the sort of person who could use online methods to succeed. There is nothing wrong with you. You CAN Use Technology to Make Money. All You Need Is a Little Help In business, I tell my clients to think of themselves as Queens. And Queens do not slave over trying to keep up with the pack. They get advisors to learn all the important aspects of any problem and then explain to them the merits of every option. That’s what I’m here to do for you. You can think of me as part translator, part advisor. I’m the one who can explain exactly what all that insane technobabble means so you can understand exactly what’s going on. I’m also the one who can tell you which of those technology tools are probably the best fit for your business. Then I can help you come up with a plan of action so it all falls into place effortlessly. So you can go back to ruling your business kingdom, instead of slaving over books on web design and how to use Twitter for business. One of my clients spent $3,500 on a beautiful website. She wanted her picture on the homepage because she knew that it would help her potential clients build trust with her far more quickly. The designer refused to put her picture on the website. That’s right! She’d given this person $3,500 to build a website for her – and the designer was refusing to give her the website she really wanted. And because she wasn’t quite sure how the process of designing a website went, she wasn’t certain if she was being unreasonable by insisting. She wasn’t being unreasonable at all. But not knowing that cost her a lot. When you work with me, you’ll never have to listen to experts telling you to get a blog or build an email list just because that’s what “everyone” does. You won’t even think about tearing your hair out because none of it is working and you can’t keep up. You’ll know exactly who you are and what’s best for your business. You’ll be able to command technology, instead of seeing it as a huge burden. You’ll have a perfect plan of action and all of the right people in place to execute it flawlessly and elegantly, while you enjoy the fruits of all that work without having to give up your own leisure time. Oh, and you’ll be able to make money through your online business presence without having to go insane trying to keep up with all this tech stuff. Sounds pretty good, right? The Brilliant New Queen Does Tech 12 Week Course The Queen Does Tech is designed to help you master – and command – the technology available to your business without getting frustrated, spending hours working on projects that aren’t worth the time, or wasting money on things that don’t matter. You’ll be able to use tech to achieve all your marketing goals instead of watching money slip through your fingers as you try to get ahold of yet another new tech development. You’ll start seeing technology work for you, instead of you having to work to keep up with tech. No matter where you are in your tech experience, you’ll be able to use this course to start making money with your business online. No, really. No matter where you are. It doesn’t matter if you’re: Still a little uncomfortable using the internet to look up information Not sure how to organize your email messages so you can find them and not feel besieged every time you get one (someone said it was like having the doorbell ring every minute! and that would drive anyone crazy!) Trying to build a website but running into problems left and right with your designer Comfortable with some technology but can’t keep up with changing social media trends Unsure how online marketing is different than offline marketing Convinced that the online world can’t possibly reflect your unique style of business Wondering why on earth all the new strategies you’ve tried aren’t getting you results Hoping to launch a program with an online platform and you haven’t the faintest idea where to start Doesn’t matter. If you want to use technology to get more people to know about you and the great work you do in your business, this course is for you. We’ll get you in front of the people who need what you do and can’t wait to pay you for it. And we won’t give you a computerese-induced headache while we’re at it. Sound good? The fear-mongerers out there have one thing right: Technology is definitely important in today’s business world. And you do need to understand it. Here’s what they’ve got wrong: • It doesn’t need to be difficult or sap up all your time. • You don’t need to use every single tech offering out there – in fact, some of them just won’t be right for your business, and you shouldn’t use those • Using technology shouldn’t make you look just like everyone else out there. You want to be a queen – not a sheep. When you understand what all this technology is about and what it’s best used for, you’re back in a position of power. Think about all the marketing tools you use in the offline world right now. Some of you may put out newsletters, do cold calling, or go to networking events. Others HATE those things and would never do them. Does that mean some of you are wrong? Absolutely not. It just means that you looked at each of those ideas, understood them, and decided whether or not they were right for you. If you understand all of the technology that’s available to your business, you’ll be able to do the same. Don’t like the idea of Twitter? Well, then you don’t have to use it. Think that blogging sounds absolutely wonderful? Then we’ll show you how to use it. The point is that the power to say yea or nay is completely yours. That’s what being the Queen is all about. Who Is this Program For? Glad you asked. This program will whisk all your fears away if: You’ve been in business for at least a year or two and have a good handle on who you are and what you offer You think you want to launch a website, blog, ezine, list management service, or social media strategy and you want to know how to do it right so you don’t waste time or money You understand how to sell your products or woo clients in the offline world but you’re feeling uncertain when it comes to doing the same online You want to have a deeper understanding of the unique natural movement, rhythm, and energy that you bring to business so you show clients that you’re just what they want You need help defining your brand and your marketing and selling style to get real results and the right clients You’ve been completely overwhelmed with your marketing options using tech in the past and want to feel in command of those tools so you can start getting results You find yourself “winging it” far too often when it comes to tech and online marketing, winding up with results you’re not happy with and exhausting yourself in the process You are full of passion about your work and love doing it, but get frustrated when it comes to marketing it using technology You’re tired of spending every free moment at your computer trying to figure all this out –when you could be spending time doing things you really love to do You think the tech jargon that’s out there is mumbo-jumbo and you want someone to translate it in simple, easy to understand terms so you can use it You want to learn how to position yourself online so you are as compelling and irresistible online as you are in person You want a step-by-step system for putting your tech into action: you want to know exactly what to do, when to do it, and what results to expect. You want to have fun with marketing yourself online instead of being afraid of it and constantly frustrated by it.   Here's How It Works Starting on June 29th, we’ll meet once every week on the phone and I’ll teach you exactly how to handle this technology problem. We’ll figure out what kinds of tech would work well for you and how you want to be seen, and then I’ll show you exactly how to do it – no tech jargon allowed. Every other Tuesday we’ll cover one of the six main topics of the course. Then you’ll have a week to put those strategies to work for you, and the following Monday I’ll answer any questions you have or help you figure out ways to get even better results for you. (Don’t worry if you can’t attend the live calls. They will all be recorded and transcribed for you so you can listen and learn whenever it’s convenient for you. See? Tech can make your life better!) So here’s what you’re going to get out of this course: 6 Training Calls Weekly live Q&A sessions to ask questions and get personal, one-on-one coaching MP3 and video downloads of all training calls so you can learn on your schedule Transcripts of all calls in a downloadable PDF (in case you don’t like audio –I’m definitely not going to ever make you use technology you don’t enjoy using) Downloadable action guides, checklists and templates Unlimited 24/7 access to a members-only website full of easy-to-follow content and worksheets that will help you figure out what tech is right for you and how to use it A small community limited to ONLY 20 people. The program is going to be tiny so I can give you all lots of personal time and attention. I want you to know you aren’t figuring out tech all by yourself any more. 20 people is the absolute limit Prompt and easy email access to me so you can get your tech questions answered between calls Here's a Sample of What You'll Learn in the Queen Does Tech Course The main purpose of a website – you’ll be surprised at the answer – and how to make sure yours knocks it out of the park 3 top reasons people come to visit your site, and how to give them what they want when they arrive How to keep your ideal clients on your website long enough to build a relationship – a relationship that then translates into sales How to find your True Essence, what makes you unique and brilliant, and how to show it off on your website The basics of successful online marketing – and then the more advanced stuff, too Shopping carts, databases and web resources, oh my! Which ones you need and how to start putting them to work for you. How to direct your graphic designer so that your website looks gorgeous and makes sales Critical features of successful websites – what works, why it works, and what it looks like in real life How to get people to go where YOU want them to go on your website (like your services page!) 3 critical questions you should ask when setting up a website Why you need a virtual assistant, and how to find the right one How Do I Sign Up? It’s easy to sign up for the Queen Does Tech. All you need is a phone and a computer – oh, and you have to really, really want to master this tech thing so that you can stop being afraid of the tools that could help you expand and empower your business. I didn’t want this to cost you an arm and a leg. I want to teach you how to be a wealthy, elegant and powerful Queen of business – not a penniless pauper. That’s why your total investment for this three-month program is just $497. If you want, you can split that price into a few easy payments of $143 each. Queens should have options. Think of how much time and energy you’ve invested into trying to figure out these tech tools – and gotten nowhere. Considering how much your time is worth, this program is an absolute steal. You’ll be making more money for your business using these tools, and you won’t be wasting precious energy that could be going into creating new opportunities! This price isn’t going to last, though. On June 1st the price is going to jump to $697. Why the discount? You’re my advance list. You’re the people who know how committed I am to helping you create businesses that inspire and nourish your genius. So I want you to have the best deal I can possibly manage. And since there are only 20 spots available, it’s pretty likely that it’s going to be sold out by June 1st. You might think you can afford to wait. But ask yourself this: what would it be worth to you to master just ONE new technology tool that could help bring in more money and clients for your business? My guess is it’s a lot more than $497. Once those 20 spots are gone, they’re gone. If you want to be a part of this small, personal session on being a Queen of your business and mastering tech, you need to sign up right now. Register now for a single payment of $497 4 easy payments of $143 for 4 months P.S. Tech doesn’t have to be scary. It doesn’t have to be out of your reach. You are absolutely not the only one out there who is having trouble figuring out how to use it for your business. This course is going to make sure that you never feel left behind again. You’ve been watching all the other kids surging forward and you feel like you can’t catch up. That is absolutely not true. You can catch up. What’s more, you can do it with poise and elegance and ease. Like the Queen you are. Sign up today. Register now for a single payment of $497 4 easy payments of $143 for 4 months Here's what people have said about the results they have received working with me. "You are simply the best at taking complex business and tech ideas and breaking it down into understandable and practical nuts and bolts I can put to work for me right now. Within two years, I built the most successful practice I've seen in this area. I never did take out a loan. I left the deadening comfort of my office job, showed a profit my first year, and am now exceeding my former salary while working half the hours. What surprised me most about the coaching process was the absolute ease and remarkable speed of my progress." Robyn Scherr, www.livinginthebody.net, Lafayette, CA "When I first started working with you, I was making about $100,000 a year and lived in constant fear that I'd lose everything any minute, constantly overwhelmed by what I believed were demands on me that required me to overwork and worry all the time. While I was making a decent living, I wasn't happy. Today, my business is bringing in close to $250.000 per year (more than double!) while I work about a third of the time I used to and only do things I love to do. I am worry-free and easily creating the experiences that bring me joy. You inspired me along the way, encouraged me just when I most needed it, and gave me concrete tools to get me into action when I didn't know how to start." GB, Organizational Consultant Lafayette, CA "Just wanted to share! My spring detox program starts 4-21, and filled with the early reg fee last night (a week early!). That's the second time it filled easily with not much effort other than email, a few calls, a couple flyers..." Anasuya Basil, www.mybodywisdom.com, Berkeley & Chico, CA "I love how you effortlessly blend the idea of Queendom with the intensely practical, such as blogging,websites and even email platforms. But my favorite is that "we are not our own handmaidens" - handmaidens being subject to someone elses' authority and direction. Instead I am the queen in my business, I am powerful and I get to choose! That's good news!" Evelyn Orthwein, Concord, CA "My heart is full, and my business and my queendom is blossoming! Last Saturday we had a little ceremony to "open" our new workspace formally. What started as a cramped home office is now a totally dedicated teaching and healing space. and I've hit my client target three weeks in a row (which had only happened once in the past). Time to set new intentions! I am so thankful for Anne's encouragement to pursue my own style and lightness. I can see how it's lifted my energy and helped me attract clients and colleagues who really click with me. I've gotten numerous compliments on my website copy and photo. Someone who asked me to teach Feldenkrais at her summer retreat, specifically said she "liked the look of my face" on my website, and that's why she called me first!" Joanna Myers, www.feldannarbor.net, Ann Arbor, Michigan "Thank you for encouraging me to seek my freedom. Thank you for supporting my creative expression. Thank you for helping me build a strong business, and thank you for helping me discover that Permanent Prosperity (in addition to money) includes the Freedom to Choose and the Freedom to Dream!" Diane Sickmen, All State Insurance Agent & Artist; Oakland, CA "I always thought you had to go by someone else's rules...beauty, business...you name it. I had to do it "their" way. What I claimed in this work with you was my kind of power...it's soft power that works for me. And not only am I closing transactions, I have future business in the pipeline on its way!" Liz Behrens, Realtor, Red Oak Real Estate "Anne - just a word of gratitude. Working with you has helped me reset myself mentally. My cash flow faucet is on again on and flowing freely. I forgot how effortless making money could be!" Kristie Tamsevicius, Web Marketer, Chicago, IL www.brandingonthenet.com Register now for a single payment of $497 4 easy payments of $143 for 4 months