Archive for the ‘True Voice’ Category

The 4 “Queen Types”

Monday, May 10th, 2010

You think that the clothes you wear don’t impact your brand??
Watch and laugh as you see me in all 4 “queen types”. I warn you…there
are a few clothing wrinkles here and there as I rapidly change my clothes.

Here’s what I know for sure: black doesn’t give you credibility unless you
are very bold and striking (think Elizabeth Taylor or Gwyneth Paltrow) so
don’t let anyone fool you. And see if you feel the difference when I am
dressed the way that best reflects my bright, animated self!

You have the power to set the mood for every business meeting so that
what comes out of your mouth matches what you’re wearing. You’re a
Queen at Work… and you get to look like one!  I love receiving your
comments, so keep sending them!
http://www.beyondbusinessasusual.com/queentech.htm

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Introducing… “The Queen at Work”

Saturday, April 24th, 2010

In this video I talk about my new program, “The Queen at Work”.
What if you could crown yourself Queen? How would it change the
way you do your business and live your life?

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Why Soul Vision is the Client Magnet that never goes away…no matter what the economy is doing!

Wednesday, March 11th, 2009

I created Soul Vision when I asked people certain questions in the Telephone Strategies workshop I used to teach. All of a sudden they would start talking about what mattered to them in unedited and incredibly inspiring way. The room would gasp with a knowing that was almost euphoric because someone had gotten to the deep truth of who they are and what they stand for when they’re not trying to edit or get approval.

It’s like the most incredible perfect breeze that carries the smell of the flower you most love. You stop, you notice, you want to soak up that moment. It gets your attention. Frankly it was stunning! In a moment they saw whom they were and what they were here to do. The room would stop. The Resonance would change. And the person was never the same again…they knew without a doubt what they stood for…even though it had simply slipped out in a “conversation” (isn’t that how the soul works anyway…through the unexpected cracks?).

I thought if “Vision Connects and Benefits Sell” why not create a process where people can express their deeper vision and combine it with the benefits they actually produce with clients.

Collaborating with my clients we created a format they could use as a concrete marketing piece to send potential clients (or use on their website). What surprised me was how the same format could look, feel and sound so different depending on who used it.

Here’s the Magnetic part you’ve been waiting for. Clients started calling prospects, speaking a tangible, grounded one-liner from their Soul Vision and guess what? People called them back.

Clients turned their businesses around in the middle of a recession and a real estate buyers market!

Soul Vision is the great client magnet because it turns your Marketing into a Gift Rather than a Get. Every time you speak a part of your Soul Vision you feel like you’re giving the gift of your best self and you are. Prospects feel your heart. They know when you are real. They know when it’s your True Voice. They know. And you know.

It LIFTS your resonance. You feel hopeful! You see opportunity. You change! And the more you speak it the more powerful you feel. Speaking your Soul Vision is generous and personal. In a high tech world where people are hungry for high touch the more real the connection the more business you generate.

Here’s the best news: Your True Self works no matter what the economic climate. It never goes away! It’s always inside of you. It is the cornerstone of your marketing whether you are going for $100,000 or a million dollars a year. And no matter what else is happening you can trust your message because you look, sound and feel like you and only you! In the end, marketing that works always comes back to that.

And the fun part: once you consistently speak you’re soul vision clients come out of the blue. Unexplainable and delicious even to the non-believers!

Want to come out and play? I have 3 spots left in the one time only Oakland, CA workshop. Click here to read more and register. If you want to set up a private session click here.

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The Power of Marketing with Your True Voice

Wednesday, March 4th, 2009

Well I don’t know about you but my True Voice did not come easy! Do you ever want to write your marketing but second-guess yourself? Ever compare yourself to other people in your field and come out looking really bad to your inner critic? I found that to be absolutely No Fun! Not Fabulous and Freedom did not come to mind! Honestly the words Prisoner of My Mind come to mind!!!!

So how do you work with this insidious little issue? I work with clients in three ways to unlock their True Voice. The first is to find out what your Unique Essence is. Now a lot of people talk about this but I tell you in marketing we will drop our unique essence the minute we see someone else’s marketing and think it’s better than ours. All of a sudden our uniqueness doesn’t seem quite so cool! (or valuable). We drop who we really are and try to be someone else.

Want to know what the first descriptive word in my unique essence statement is? Quirky! I am quirky! It’s part of what makes me so creative with clients, so edgy and playful. But what I thought was “Uh oh, people are going to think that’s a little too out of the box.” And then I realized my ideal clients would hire me because of that not in spite of it. What are some of the words that describe you and magnetize your best clients to you?

The second way to help you get to your True Voice is through Soul Vision. What in the world is Soul Vision you might ask? It’s where I sit with you (on the phone or in person) and we see why you are here on the planet, what you are here to do (your business) and the results you intend to create with your clients. What is cool about it is once you see it…it can be your first marketing piece and then you can use it as the foundation for all of your marketing for years to come. 

And the best part: You will look, sound and feel like you and nobody else and my favorite part: Good-bye competition! Hello Look How Fabulous You Are! (One Time Only! Find & Market Your Soul Vision Workshop March 28th, 2009 Oakland, CA. One time only price $195 (rather than $500). Click to read. )

And third find your Creative Genius or Personal Magic. I will keep this short and write more about it in other newsletters but the key is this: Creative Genius is that which you can do for hours and not get tired. You lose track of time it’s so much fun and it satisfies your soul. You are brilliant at it! It is your personal magic. 

As entrepreneurs we often try to do everything even when it’s not our personal magic (like set up our email blasts on Constant Contact or 1shopping cart). I am one of the tech challenged so I know the value of getting someone whose magic is computers!! What are you willing to let go of this week so you can spend more time in your personal magic and creativity? That’s True Recess! You have permission to go out and play (and make lots of money doing it!). Have fun!!

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